For this project, I had to establish a branding for two things: each of the sector shows, and when presenting all sectors together. This project proved to be an interesting challenge, as each sector has its own unique color palette, and there were ads that had to encompass all of the sectors and the headshots of each of the sector head analyst – along with that sector’s logo – in a single frame. I managed to make each headshot stand out on its own using the color scheme from their sectors while maintaining visual balance by using primarily black, dark greys, white, and subtle tints of other colors where needed.